"EcoXperience, a brand that incorporates the Mistolin universe, is the first in the world to make use of a waste product, cooking oil, to obtain environmentally friendly cleaning products, 100% biodegradable and with reduced environmental impact.

Born from a startup housed at the University of Coimbra, EcoXperience was created with the aim of rethinking the way detergents are obtained, as well as the traditional model of marketing them."

Read the full story in Mass Consumption