EcoXperience, the first brand worldwide to recover cooking oil to obtain ecological cleaning products, has just launched a new detergent specially designed for baby clothes, sportswear, silk and wool.

All of the brand's products, which are part of the Portuguese group MSTN, are sustainable, biodegradable, vegan and can be purchased in bulk, in the brand's more than 180 partner stores. Bulk sales are structural in EcoXperience's commercial strategy, which expects to reach, by 2023, around a thousand points of sale in Portugal and Spain.

Triple turnover

Sustainable and biodegradable detergents have come to occupy a prominent place in the preferences of Portuguese consumers, in line with international trends. EcoXperience expects to triple its business volume throughout 2022.

Produced from used cooking oil, EcoXperience Roupa Delicada is a detergent that eliminates bad odors and, as it has no enzymes or bleaching agents, it is specially formulated for sports, baby, wool and silk clothing. Its concentrated formula allows for greater economic and environmental savings.

The transformation of used cooking oil into ecological detergents is one of the differentiating points of the 100% Portuguese brand. The brand's most recent launch is now available on the market and joins a range that includes more than 14 products, aimed at home and professional consumption.


Born from a startup housed at the University of Coimbra, EcoXperience was created with the aim of rethinking the way detergents are obtained, as well as the traditional sales model for them.

It is from this desire to transform the entire status quo associated with the production and marketing of detergents that EcoXperience was born: a brand focused on obtaining products from the circular economy, which are also marketed within the same sustainable and environmentally friendly spirit, with a focus in bulk sale.

Sources: Grande Consumo